Internet Marketing Consultant

SEO Spam

2005-09-26T04:24:00.000-07:00

Report Google about Spam Sites - Find anyone using deceptive spam techniques, hidden keywords, cloaking or any other form of abuse, let google know about it.

Search Engine Optimisers are always on the look out for techniques to make their site rank well. They end up using spam techniques either knowingly or unknowingly simply to boost their search engine rankings. Improper use of SEO will sometimes result in your site getting penalised. With Google's pilot program now on, most webmasters are redefining their SEO methods followed so far.

10 Search Engine Spam tactics known-

1.Hidden keywords
2.Keyword stuffing
3.Use of unrelated keywords
4.Hidden Links
5.Redirects
6.Duplicate content
7.Unreadable tiny texts
8.Link farms
9.Cloaking
10.Duplicate sites

Search Engine marketeers are forced to follow spam techniques due to many reasons, there maybe branding restrictions, site navigation demands, immediate sales increase, style guidelines and more. With thousands of seo providers out there, the competition to get high rankings in search engines has become intense. For many of these Search engine optimisation providers quality is a secondary issues, empty promises are made to win the trust of clients.
Search Engines value content rich sites and thats the only key to success. The much needed resources for good Search Engine optimisations are developers, content writers and skilled SEOs. In most cases the company cannot afford to provide these resources due to financial deficiencies.
Search Engine Spam originates due to mixture of greedy website owners and search engine spammers.

Each Search Engine has its own distinctive Spam penalties. Google greys out the page rank of the penalised site, providing a zero page rank. Sometimes the entire site is banned from the search engines. Once you are banned you may have to apologise and resubmit your site for inclusion in search engine directories. It will take a couple of months before you see your site listed again in the search engines.

The only way to avoid this is to hire a good SEO who do not offer top 5 search engine rankings, but optimise your site with well written content and user navigation. With good optimisation practice you will find your site eventually listed in the top search engine positions and obtain long lasting quality traffic.

SEO News

2005-09-13T06:59:00.000-07:00

Latest news on Search Engines and Search Engine Optimisation

Broadband usage grows in US - More than 60 percent of internet users use high speed broadband service at home now.

Google adds facility to remove results - Google provides new facility to remove results which use spam techniques.

Bill Gates - still the richest for the 11th straight year with a net worth of $51 billion

Diller plans to Fire Jeeves - Barry Diller announced change in name of Ask jeeves search engine, the search would be named as ask.com. The name change is to improve users perception, particularly in Europe.

Google's Wi-fi service - Google is apparently planning to launch wireless internet service. This will be a big step for google in terms of billions of dollars that has to be spent. The service is established to provide a more secure Wi-fi connection and its a FREE service. The program can be currently downloaded at certain google wi-fi locations.

Yahoo publisher network performing better that adsense - Increase your adsense conversions by using the adsense services from google as well as yahoo. There is nothing to lose for those who have nothing to sell in their site and who focus on making money from adsense programs.

Yahoo cache offers links to wayback machine - The Yahoo cache provides links to older pages on the web. The link "the internet archive" present at the top right corner of the cached page takes you to web.archive.org site where you can see the previous versions of the page.

AOL and MSN could likely become the largest internet force - The two companies when joined forces would result in the third largest internet search company in the world accounting for about 18% of market share as per nielsen/netratings. The company will have a combined audience of about 168 million and could become the largest internet firm in the world, leading both Yahoo and Google.

SEM campaigns within hours - Reprise Media has published a tool for SEM publishers to automate and publish the search campaigns within hours. The tool uses RSS and XML files submitted by SEM publishers and generates keywords automatically. The listings are then distributed to Search engines and contextual networks through API.

Microsoft to take over Google in AOL search - AOL plans to replace its search results which is now obtained from Google with Microsoft search.

Try Yahoo's Instant Search - Search and find results instantly below your search box. This feature in Yahoo contradicts that of Google's Im Feeling Lucky which takes you directly to the first web page in the search results. Yahoo's instant feature on the other hand provides a preview of the suggested site which helps you to make a decision before you enter the site. The instant result provided is derived from the top web search results. Although some of them may find this popup feature annoying, its a pretty cool feature overall.

Advice to avoid penalty from Google - If you are using java script to redirect your doorway pages, remove them before the google guy catches you. Act now and avoid being blacklisted. More information on Google's warning to site owners!

Google Launches Industrial Strength Blog Search - Google's new blog search service is now available to search your favourite blogs. The service is still in Beta. Blogsearch and Blogger are the 2 new services available. These blog searches also list top ranked blogs or most suitable blogs for the keywords provided. For keywords "Internet Marketing Consultant" http://newmedia-marketing.blogspot.com is listed among the top matching sites.

Ebay deal for Skype challenges Google and Yahoo
Ebay on Monday laid out plans to move beyond its core e-commerce business, potentially putting it on a collision course with Google and Yahoo, as it confirmed its acquisition of internet voice company Skype for up to $4.1bn.

Google offers Two new Katrina search tools
The new Katrina People Search helps people to search across all of these databases at once to find information on friends or family who may have been affected by the hurricane.

New legal threat to Google over GMail
Google, the internet search engine, is facing a renewed threat of legal action from a company that claims to own the intellectual property rights to its GMail e-mail service.

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Paid Search vs Natural SEO

2005-09-08T05:32:00.000-07:00

Benefits of Organic SEO over PPC
If your looking for long time results then Organic SEO is the solution. For quick effective results there is nothing to beat Pay Per Click Listings. It would be wise to use both the services to gain maximum control over your key phrases, but the advantages of Optimisation should not be minimised.
With organic SEO methods use can add value to branding and increase visibility in the search engine rankings with much lesser outgoings.
Reports say that click through rate on Organic listings is upto 70%. Search users opt for organic listings to sponsored listings in most cases. Once you have your site listed in the Search Engines you can be rest assured to receive traffic when optimised properly.
With Pay per click methods, you can only appear when you have enough capital to spend. The more higher you bid, the higher you appear in the sponsored listings. You have better control with Pay per click methods as far as conversions are concerned. Tracking and measuring of ROI (Return on Investments) will be more organised with PPC.
Identifying and recognising the unique benefits between each route will strike a balance between these disparate elements.

Iprospect report on SEO vs PPC Campaigns - (opens PDF) Excellent article on SEO Metrics.

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Internet Marketing Tools

2005-09-05T03:13:00.000-07:00

Submit to 17 RSS/Blog Directories for Free - With Feedshot new promised service you can now ping your RSS feed to top blogs and rss directories. Publish your updated content in these blog services within minutes.

FREE TOOLS - to make life of SEO and SEM engineers easier

New SEM/SEO Quiz To Test Your Knowledge

Ping your blogs to all the top blog services. By pinging your blog to these services you let them know that your blog has been updated and they get the freshest data available. Its a win win situation.

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Channel Marketing

2005-09-02T06:36:00.000-07:00

Channel Marketing is the process of selling a product or service through channels like resellers, sales managers, distributors, partnership programs etc.
To achieve successful Channel Marketing its important to implement appropriate Channel Marketing Strategies, develop plans, educate channel marketers about services or products offered and promote products by motivating the members of the marketing channel.
How does Channel Marketing Work?
With a proper approach Channel marketing can result in a comprehensive way of marketing your service through the internet. Training for a channel marketing program is time consuming and can be simple or complex process depending on the channel plan.
In Channel Marketing the marketers are not employed by the company and need to be motivated most of the times by rewarding them for motivating sales or for being the source of ongoing Channel Marketing relationships.

Visit Pancentric for more information on Channel Marketing

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Branding

2005-08-24T07:19:00.000-07:00

Branding is the ability to distinguish a product from other products or variants. The process helps in defining the core attributes of the company depending on the brand image and uniqueness, this is acheived generally by providing unique name, logo, identifying mark, symbols etc. to distinguish the product or services.
Why do we Brand?
The main reason why branding is important is to beat the surrounding competition and subsequently increase consumer choice. As people's choice, needs and budgets differ, there is a need to fulfill the requirements of different customers and branding caters to the diversity.
Learn from your own experience - think about the brand that you have always liked and buy, try and work using the same principle in selling your product. The same system will work for your buyers.
There are tremendous benefits in having a strong brand. They help in building strong customer relationship which will thrive through the years of economic slowdown, attract reliable customers, extend into new areas of business with ease.

Branding solutions by Pancentric

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Free Directories List

2005-08-19T06:07:00.000-07:00

1. Exactseek
2. DMOZ
3. Add Me
4. Yahoo submit
5. MSN submit
6. Google submit
7. ScrubTheWeb
8. EntireWeb
9. What U Seek
10. Add your Links
11. Canlinks
12. Buzzle
13. Gimpsy
14. Goguides
15. Skaffe
16. Web-beacon
17. Websavvy
18. Wowdirectory
19. TopSites
20. Dukersearch
21. TheSearchSite
22. OneBigDirectory
23. Amray
24. Illumirate
25. Openhere
26. Clearlead
27. KnowBe
28. Metasearchat
29. Familyfriendlysites
30. Somuch

New SEM/SEO Quiz To Test Your Knowledge

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Organic Listings - SEO

2005-08-18T06:27:00.000-07:00

1. Organic Listings Management (Natural SEO)
· Obtaining Page Rank (PR) in Search Engines like Google, Yahoo, MSN
· Aim to be in the top 10 listings or in the first page of these Search Engines

Get top 20 tips on Search Engine Optimising

Natural SEO Undertakings

1. Research and Analysis
2. Website Optimization
3. Copy Writing
4. Website Promotion
5. Submission to Directories

1. Research and Analysis

· Research on the availability of site in various search engine directories like Google, Yahoo, MSN, Open Directory (ODP)
· Study on sites current visibility in Search Engine directories for targeted searches (keywords)
· Report on the sites current page rank in Directories for these keywords
· List competitors Sites related to the industry
· Provide reasons why they rank better
· Bring out steps to improve the current visibility
· Analyse issues on Navigation in terms of the User making it User friendly site
· Analyse site layout and make changes for consistency and easy Crawling (Search Engines)
· Analyse websites download time thereby making it easily accessible to the users

2. Website Optimization
· Optimize Meta tags which include Page Title, Keywords, Description
· Unique Meta tags Optimization in every page focussing on targeted keywords
· Renaming file names to make it SE (Search Engine) friendly
· Rename URL's and use of appropriate ALT tags and Title Tags
· Detecting and Correction of error pages constantly like 404 Error - page not found thereby improving usability
· Providing better landing pages for the user and Search Engines using appropriate methodologies
· Monthly maintenance to retain and further website position

3. Copy Writing

· Optimising and editing content specific to targeted searches or keyword oriented
· Editing content also keeping the user in mind thereby generating better leads and conversions
· Creating doorway pages (other lead generation pages) and editing content based on keywords related to the target industry, thereby providing appropriate separate landing pages for the user and for the Search Engines

4. Website Promotions

· Promoting websites by sending special promotions, discounts, offers in the form of Newsletters (Enablermail), use of Calls to action methodologies.
· Use of new technologies like RSS and Blogs and promoting for free
· Evaluating problems on Dynamic sites and promoting them w.r.t Search Engine visibility

5. Submission to Directories

· Regular Manual Submissions to various Search Engine Directories like Google, Yahoo, MSN
· Identifying various Search Engine data centres (various languages, all countries) and submitting every optimized page on the site
· Submitting to Local directories
· Submitting to Vertical directories
· Submitting to thousands of Free for all (FFA) sites to improve visibility and rankings

2. Pay Per Click (PPC) Management (Adwords / Account Management
· Adwords/Pay Per Click Management in services provided by Google, Overture (Yahoo Search Marketing)
· PPC Management and paid submissions in other directories in Ask Jeeves, Espotting, Looksmart etc.
· Market research and Competitor Analysis
· Campain development and management
· Multiple Groups Management
· Keyword Generation
· Editing PPC and providing Optimal lead generation
· Pricing Analysis and Bid Management
· ROI Measurements
· Tracking URL Setup

3. Banner Advertising
· Optimal Banner creation with high quality graphics and target oriented
· Banner Advertising in Vertical directories, Google Adwords etc.

4. Affiliate Marketing

· Implementing various tracking methodologies from "click through to sale"
· Providing PPC Management and Organic listings management for affiliate websites

5. Email Marketing

· Comprehensive Email Marketing Software providing excellent emarketing service - www.enablermail.com
· Newsletters designed and edited using SEO friendly methods, providing better online visibility

6. RSS/XML Syndication, Blogs Management

· Develop RSS, XML feeds for improved Search engine rankings
· 100% Content delivery using Feeds, publish your daily news and in-depth articles real time
· Bring Products directly to your clients desktop - Generate more customers easily
· Get your content publishes on other websites - Syndicate for free
· Customize and Develop Blogs to simplify and accelerate the publishing process

7. Links Management

· Complete Link Management and Automation facility
· Obtain better Page ranking in search engines by adding quality links to your site

8. Tracking Web Stats and Report Generations

· Optimize your marketing campaigns with A/B Testing
· Improve conversions by measuring the key scenarios on your website
· View real time customised Reports
· Identifying KPI's ( Key Performance Indicators) to improve ranking and understanding user behaviour
· ROI ( Return on Investment) Measurements

Download now!!!!!
Top 20 tips on Search Engine Optimising

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Internet Marketing

2005-08-03T07:58:00.000-07:00

Internet Marketing Agency

Pancentric is an Integrated Marketing and New Media company offering a wide range of marketing services. Pancentric sees new media as an important part of the marketing mix offering services like Content Management, Channel Marketing, Branding & Communications, Direct Marketing, eCommerce Solutions, Email Marketing, Web design & development, Multi-media, Hosting and so on. Few marketing and new media agencies can genuinely offer the depth and breadth of services that Pancentric does.

Pancentric has been working with some of the world's biggest brands for years and unlike some new media agencies, offers you access to the whole range of marketing tools from advertising to search engine optimization, web design to Email marketing solutions. The entire marketing process is results oriented and driven from inspired communications thinking. A real world appreciation of business process providing you the best service from qualified marketing and technology specialists

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